https://sean-quinn.com Sean Quinn Wed, 06 Mar 2024 23:29:43 +0000 https://sean-quinn.com en https://sean-quinn.com/creative-production Mon, 08 May 2023 21:28:17 +0000 Sean Quinn https://sean-quinn.com/creative-production <img width="782" height="518" width_o="782" height_o="518" data-src="https://freight.cargo.site/t/original/i/2231b62665c76e8eb67038914fe5d8d30e8f2c2569a9e9c4b3b5e549d722602a/000510530015.jpg" data-mid="207890529" border="0" data-scale="68" src="https://freight.cargo.site/w/782/i/2231b62665c76e8eb67038914fe5d8d30e8f2c2569a9e9c4b3b5e549d722602a/000510530015.jpg" /> I bring people together and foster environments that empower teams to create. With nearly ten years of production experience in the Advertising industry, I work primarily across digital, brand, and design initiatives within various industries.&nbsp; I combine my career experience with my interest in the outdoors, particularly the components of leadership, communication, and improvisation taught through wilderness medicine and avalanche education. Based in Bellingham, Washington, I previously worked at Stink Studios as the Head of Production, Americas. I’m currently pursuing a more diversified approach to my career by advancing my role as Co-Founder of Hut Tripper, while also taking on contracted production work in the brand and advertising spaces. Dinamo Typefaces | Google Brand Studio | Google Doodles | Grammarly | Groundworks Industries | Hinge | Hyundai Motor Company | Instagram | Intercom | Jordan | lululemon | Meta | Nike Virtual Studios | Pinterest for Business | SFMOMA | Spotify | Strava |&nbsp;TextNow |&nbsp;The Wallis Annenberg Foundation |&nbsp;This American Life |&nbsp;TripActions |&nbsp;TUMI |&nbsp;Volkswagen |&nbsp;WeTransfer |&nbsp;XQ Superschool |&nbsp; StanceStitched Different Campaign︎︎︎ WeTransfer A Message From Earth︎︎︎ Stink Studios Rebrand &amp; .com︎︎︎ <img width="1400" height="1420" width_o="1400" height_o="1420" data-src="https://freight.cargo.site/t/original/i/994a29b8266718cbacb50de1febc775c7a5b524d12982a394b7df9fb2a64422d/7.jpg" data-mid="178084908" border="0" style="width: 1079.54px; height: 1094.96px;"> Hinge Not-So Frequently Asked Questions︎︎︎<img width="1400" height="1389" width_o="1400" height_o="1389" data-src="https://freight.cargo.site/t/original/i/952468a965aca88178ba5a7f77aa8031cc08f8e177e1530aa1745bc9acb0b968/8.jpg" data-mid="178084910" border="0" style="width: 1079.54px; height: 1071.06px;"> Intercom Now We’re Talkin’ Campaign︎︎︎ WeTransfer You Make, We Transfer Campaign︎︎︎TUMI Perfecting The Journey Campaign︎︎︎ SFMOMA Artist’s Soapbox Derby Films︎︎︎ Pinterest2021 Global Business Marketing︎︎︎ https://sean-quinn.com/hut-tripper Tue, 09 May 2023 21:45:19 +0000 Sean Quinn https://sean-quinn.com/hut-tripper <img width="2000" height="1502" width_o="2000" height_o="1502" data-src="https://freight.cargo.site/t/original/i/a15b35e2c032b6bb61ff18589f9adab016056efcc51c0d032a9a5a501614eee0/P1030772_wLogo.png" data-mid="184267860" border="0" data-scale="63" src="https://freight.cargo.site/w/1000/i/a15b35e2c032b6bb61ff18589f9adab016056efcc51c0d032a9a5a501614eee0/P1030772_wLogo.png" /> Cataloging backcountry ski huts and enabling multi-day adventures across the U.S.Hut Tripper consolidates an otherwise fragmented collection of alpine ski huts in the United States. We aspire to be the go-to hub for backcountry hut exploration, crowd-sourced beta, and trip planning resources geared toward winter backcountry travel. Though my interest in the outdoors started from a young age, it wasn’t until moving to Colorado for university that I fully embraced my passion for it. Resort riding turned to backcountry touring, and backcountry touring turned to multi-day hut trips across the Mountain West. Increased duration and exposure outside led me to pursue both my Wilderness First Responder &amp; EMT certifications via NOLS &amp; the NREMT, as well as my recreational Level 1 &amp; 2 certifications via AIARE. For general inquiries or opportunities to collaborate, please reach out to hutkeeper@huttripper.com. https://sean-quinn.com/WeTransfer-A-Message-From-Earth Mon, 08 May 2023 20:30:51 +0000 Sean Quinn https://sean-quinn.com/WeTransfer-A-Message-From-Earth A Message From Earth WeTransfer Overview To celebrate the 40th anniversary of The Golden Record project, WeTransfer partnered with Stink Studios and an assembly of content creators to present amessagefrom.earth&nbsp;— an interactive site of specially-commissioned music, film, art, and literature paying tribute to the ambitious, optimistic spirit of the original. Production ProcessGiven the experience’s reliance on original content, the production process required both creative direction and – at times – close collaboration with WeTransfer and our artist partners. The site featured both original and curated works provided by the likes of Sophy Hollington, Dr. Wanda Diaz-Merced, Oneohtrix Point Never, SURVIVE, Gilles Peterson, Deepak Chopra, and many more. The crux of the creative process: creating a contemporary digital collage representative of the human condition, 40 years after the original Golden Records were sent into space. The resulting designs and interactions broke many rules of modern web design, inventing alternative ways to interact and stepping outside of a modular, gridded system.&nbsp; <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/f2f53cc8df9455a3306713f747ee969a7ff68b36a817a70f7c19d1e4adc75d7f/wt-amfe-3.jpg" data-mid="178121103" border="0" src="https://freight.cargo.site/w/1000/i/f2f53cc8df9455a3306713f747ee969a7ff68b36a817a70f7c19d1e4adc75d7f/wt-amfe-3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a9312ef2249548edc2e9177d0865d753984fb31d2ac457d98a02723682e207b3/wt-amfe-1.jpg" data-mid="178121105" border="0" src="https://freight.cargo.site/w/1000/i/a9312ef2249548edc2e9177d0865d753984fb31d2ac457d98a02723682e207b3/wt-amfe-1.jpg" /> Results “A Message From Earth” was a labor of love on behalf of so many artists and individuals that believed in its purpose. As a result of those efforts, this project gained the following recognition: Webby Awards Best Branded Editorial Experience (Advertising, Media, and PR) ADC Silver Cube (Integrated – Branding / Campaign)Bronze Cube (Craft in Online – Mobile – Art Direction, Single)Bronze Cube (Online – Mobile – Websites, Single) One ShowMerit, Digital DesignD&amp;ADGraphite Pencil (Digital Design / Websites) FWASite of the Day (December 27, 2017) Awwwards Site of the Day (January 6, 2018) Studio Team Mick Coelho da Silveira, Sr. Creative DeveloperJacinte Faria, Executive Producer Nick Fearnley, Art Director Sara Haas, Jr. Art DirectorScott Jesser, UX LeadEmil Karlsson, Motion Designer Will Kent-Daggett, DeveloperCasandra Malowanczyk, Strategy Lead Yego Moravia, Creative Director Sean Quinn, ProducerAnthony Tran, Associate Technical DirectorIan Watt, Content Director/Copywriter https://sean-quinn.com/Stance-Stitched-Different-Campaign Wed, 06 Mar 2024 23:29:43 +0000 Sean Quinn https://sean-quinn.com/Stance-Stitched-Different-Campaign Stitched Different Campaign Stance Overview Since Stance’s inception, they’ve been experimenting, pioneering and creating a new future for artists and athletes across the world. After 15 years of building a legacy, Stance took the opportunity to bolster this history by means of a brand refresh, a refreshed .com design, and an integrated campaign spanning Digital, Social, CTV, Print, and OOH wildpostings. To celebrate Stance’s 15th anniversary, this in-house campaign – heroed by a :90 anthem film – highlights select individuals from Stance’s “Punks &amp; Poets” roster and touches on what it means to be ‘Stitched Different.’ Production ProcessDeveloped entirely in-house, this campaign was more focused on amplifying the existing ethos of the brand moreso than inventing something new.&nbsp; The brand refresh employed logo &amp; wordmark refinements, as well as a suite of updated design elements including brand typeface updates, hand-drawn elements, motion elements, and a robust system of design templates.&nbsp; &nbsp; <img width="3456" height="5184" width_o="3456" height_o="5184" data-src="https://freight.cargo.site/t/original/i/7a0b7bf8c32a7737f55f3d4a7bbe6ce72cf6a02720c0577e208e331720f8c7a0/STITCHED-DIFFERENT-WILD-POSTING-021623_4.jpg" data-mid="206210863" border="0" src="https://freight.cargo.site/w/1000/i/7a0b7bf8c32a7737f55f3d4a7bbe6ce72cf6a02720c0577e208e331720f8c7a0/STITCHED-DIFFERENT-WILD-POSTING-021623_4.jpg" /> <img width="3456" height="5184" width_o="3456" height_o="5184" data-src="https://freight.cargo.site/t/original/i/5f7b170431e9903b16f9c45321565de3254a967e4e48549cab9165d0d844337b/STITCHED-DIFFERENT-WILD-POSTING-021623.jpg" data-mid="206210866" border="0" src="https://freight.cargo.site/w/1000/i/5f7b170431e9903b16f9c45321565de3254a967e4e48549cab9165d0d844337b/STITCHED-DIFFERENT-WILD-POSTING-021623.jpg" /> <img width="3456" height="5184" width_o="3456" height_o="5184" data-src="https://freight.cargo.site/t/original/i/dfbb25de743824f845a51d5d65643703d6258d62a08ae7f20b2181b90595c798/STITCHED-DIFFERENT-WILD-POSTING-021623_2.jpg" data-mid="206210865" border="0" src="https://freight.cargo.site/w/1000/i/dfbb25de743824f845a51d5d65643703d6258d62a08ae7f20b2181b90595c798/STITCHED-DIFFERENT-WILD-POSTING-021623_2.jpg" /> <img width="3456" height="5184" width_o="3456" height_o="5184" data-src="https://freight.cargo.site/t/original/i/096c975443c6251b3516034ff153f9c9863b841363225250f04ab51fe2646c15/STITCHED-DIFFERENT-WILD-POSTING-021623_3.jpg" data-mid="206210864" border="0" src="https://freight.cargo.site/w/1000/i/096c975443c6251b3516034ff153f9c9863b841363225250f04ab51fe2646c15/STITCHED-DIFFERENT-WILD-POSTING-021623_3.jpg" /> The content capture – both photo &amp; video – were approached in a cinema verite format in which various subjects were individually captured over the course of a full day. Shoots took place in Fort Worth, the Greater Los Angeles area, Mexico City, and Salt Lake City as we accompanied Neen Williams, Nora Vasconcellos, Ishod Wair, and Spencer Schubert, respectively. <img width="2474" height="1912" width_o="2474" height_o="1912" data-src="https://freight.cargo.site/t/original/i/735abe70173180ef7df917ebb03ba2a5dd90a584e016b2e2a2eb5db3de64bae0/ishod.jpg" data-mid="206211257" border="0" src="https://freight.cargo.site/w/1000/i/735abe70173180ef7df917ebb03ba2a5dd90a584e016b2e2a2eb5db3de64bae0/ishod.jpg" /> <img width="2474" height="1912" width_o="2474" height_o="1912" data-src="https://freight.cargo.site/t/original/i/6684e2943a1c8a42b4b6b90008138b170a234556e13f3049cf641e432ca48fb6/spen.jpg" data-mid="206211261" border="0" src="https://freight.cargo.site/w/1000/i/6684e2943a1c8a42b4b6b90008138b170a234556e13f3049cf641e432ca48fb6/spen.jpg" /> <img width="2474" height="1912" width_o="2474" height_o="1912" data-src="https://freight.cargo.site/t/original/i/09eb37032fb7996483bdaef646bca9b8b88edf89127de38608757239842c3d31/mel.jpg" data-mid="206211258" border="0" src="https://freight.cargo.site/w/1000/i/09eb37032fb7996483bdaef646bca9b8b88edf89127de38608757239842c3d31/mel.jpg" /> <img width="2474" height="1912" width_o="2474" height_o="1912" data-src="https://freight.cargo.site/t/original/i/9dbfbd9224811e588d2702a87316226d991f566015834131b19639447f64e6ab/neen.jpg" data-mid="206211259" border="0" src="https://freight.cargo.site/w/1000/i/9dbfbd9224811e588d2702a87316226d991f566015834131b19639447f64e6ab/neen.jpg" /> <img width="2474" height="1912" width_o="2474" height_o="1912" data-src="https://freight.cargo.site/t/original/i/2602b6605935fd04c95587aa82cfff76d6918408e0678e258d12207844e624b8/nora.jpg" data-mid="206211260" border="0" src="https://freight.cargo.site/w/1000/i/2602b6605935fd04c95587aa82cfff76d6918408e0678e258d12207844e624b8/nora.jpg" /> Additional campaign extensions included two event collaborations with Usal Outdoor Research Center, as well as OOH wildpostings in DTLA and Hollywood. <img width="1438" height="1798" width_o="1438" height_o="1798" data-src="https://freight.cargo.site/t/original/i/1ece557a6564be2fed8102bc7415289936d58ec0becbd7371ea07bbcf055ce14/Screenshot-2024-03-07-at-12.18.10-PM.png" data-mid="206273722" border="0" src="https://freight.cargo.site/w/1000/i/1ece557a6564be2fed8102bc7415289936d58ec0becbd7371ea07bbcf055ce14/Screenshot-2024-03-07-at-12.18.10-PM.png" /> <img width="1436" height="1794" width_o="1436" height_o="1794" data-src="https://freight.cargo.site/t/original/i/d8f9f2c83055dd9a0d701e26987b9964c95a6226cf188279cfe17d9cabf64559/Screenshot-2024-03-07-at-12.20.22-PM.png" data-mid="206273726" border="0" src="https://freight.cargo.site/w/1000/i/d8f9f2c83055dd9a0d701e26987b9964c95a6226cf188279cfe17d9cabf64559/Screenshot-2024-03-07-at-12.20.22-PM.png" /> <img width="2860" height="1906" width_o="2860" height_o="1906" data-src="https://freight.cargo.site/t/original/i/83028aae9d6c9c79402f221fc7800de06d491e9820e3888565a6b8aafc085809/OOH-1.jpeg" data-mid="206272740" border="0" src="https://freight.cargo.site/w/1000/i/83028aae9d6c9c79402f221fc7800de06d491e9820e3888565a6b8aafc085809/OOH-1.jpeg" /> <img width="2862" height="1906" width_o="2862" height_o="1906" data-src="https://freight.cargo.site/t/original/i/60f67122ff6369d24b2e7fcc193676e69ab0539b52ab22089e26b049056a968b/OOH-2.jpeg" data-mid="206272743" border="0" src="https://freight.cargo.site/w/1000/i/60f67122ff6369d24b2e7fcc193676e69ab0539b52ab22089e26b049056a968b/OOH-2.jpeg" /> Project TeamHana Burlingham, Sr. Technical Project ManagerAshley Cannon, Print DesignerAJ Carroll, Creative Lead (Brand Narrative)Garrett Close, Creative Director Beca Dutros, Digital DesignerKeersi Edwards, Content ManagerSarah Khosla, DesignerAshley Lugo, Sr. GTM Marketing Ops ManagerLily McNamara, Marketing Coordinator Alex Papke, Photographer Esther Park, Brand Design Lead Lindy Rich, VP Marketing Albie Rosario, VP Business Development Ian Watt, Cinematographer &amp; Editor https://sean-quinn.com/Stink-Studios-Rebrand-com Fri, 09 Jun 2023 20:18:55 +0000 Sean Quinn https://sean-quinn.com/Stink-Studios-Rebrand-com Rebrand &amp; .com Stink Studios OverviewAt the turn of Stink Studios’ tenth anniversary, we started work on a new iteration of our brand identity. The resulting work spanned both external and internal touchpoints, specifically: a new brand identity, a custom typeface, a newly rebuilt .com, static &amp; motion templates, merchandise, and all-encompassing brand guidelines. Production ProcessFor anyone who’s worked at a creative studio, agency, or brand – the term ‘internal project’ holds connotations of not enough time, not enough resources, or low likelyhood of completion. Fortunately for the team tasked with the rebrand – small, focused, with lofty ambitions – we covered a lot of ground quickly.&nbsp;Essential to the production process were both the acts of managing up &amp; managing out. A brand is as much representative of founders and leadership as it is of juniors and newhires, so it was imperative that this work felt true to the team. Furthermore, managing paid client work in parallel with the rebrand proved to be one of the larger hurdles on the production front; advocating for the allocations of various team members across the studio was a constant, concerted effort throughout this process. &nbsp; Results The resulting rebrand prioritized the creative work over our own brand identity, acting as a frame around the creative we developed for current or prospective partners. And, by incorporating system fonts such as Helvetica, Times New Roman, and Courier, this meant that our brand would be observed exactly as we intended, no matter where it was encountered. <img width="1844" height="1490" width_o="1844" height_o="1490" data-src="https://freight.cargo.site/t/original/i/b5c3d05e554681d75f24ce28a58e70b42bedc13e8351d567778bd3fb28739bc7/Screenshot-2023-06-09-at-3.16.16-PM.png" data-mid="181618397" border="0" src="https://freight.cargo.site/w/1000/i/b5c3d05e554681d75f24ce28a58e70b42bedc13e8351d567778bd3fb28739bc7/Screenshot-2023-06-09-at-3.16.16-PM.png" /> The spirit of the team was captured in an ode to Webdings, where we captured a library of brand illustrations that ultimately became known as Stink Dings. In partnership with Erkin Karamemet, we developed a custom font of 140+ characters that took inspiration from both pre-emoji times and inside jokes or references from the studio. <img width="1966" height="1104" width_o="1966" height_o="1104" data-src="https://freight.cargo.site/t/original/i/69a6c3af6c02e5bf55592e7964bb5ae15d5a9e5651e9c67eef03beb962f7ec5e/dings.jpeg" data-mid="181615780" border="0" src="https://freight.cargo.site/w/1000/i/69a6c3af6c02e5bf55592e7964bb5ae15d5a9e5651e9c67eef03beb962f7ec5e/dings.jpeg" /> Acknowledgements for the site &amp; rebrand include: FWA – Site of the Day (February 15, 2022) CSS Design Awards – Site of the Day (March 14, 2022) It’s Nice That Feature TeamErkin Karamemet, Type Design Steven Olimpio, Design Director Sean Quinn, Sr. Producer Gregor M. Sahl, Type Design &amp; so, so many more... https://sean-quinn.com/Hinge-Not-So-Frequently-Asked-Questions Fri, 09 Jun 2023 20:20:16 +0000 Sean Quinn https://sean-quinn.com/Hinge-Not-So-Frequently-Asked-Questions Not-So Frequently Asked Questions Hinge OverviewHinge came to Stink Studios with what many would consider a ‘campaign’ ask – only thing being, campaigns are finite in their existence, relevance, and reach. Instead, what we partnered to build together was a platform that the brand would take forward indefinitely. This initiative, dubbed NFAQ, featured advice from a range of voices in the LGBTQIA+ community in relation to questions that weren’t talked about enough in the dating world. <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/7eb2197ec33e5fae2127d40bcebdb3cd8cab91c829ff928edee5ef4cdf14f2d2/hinge_1.jpg" data-mid="181618792" border="0" src="https://freight.cargo.site/w/1000/i/7eb2197ec33e5fae2127d40bcebdb3cd8cab91c829ff928edee5ef4cdf14f2d2/hinge_1.jpg" /> <img width="3199" height="1996" width_o="3199" height_o="1996" data-src="https://freight.cargo.site/t/original/i/781d421d2ac5bcb2649c3587eea268bd4f57bb48ee366bb258b66463b1008403/hinge_2.jpg" data-mid="181618793" border="0" src="https://freight.cargo.site/w/1000/i/781d421d2ac5bcb2649c3587eea268bd4f57bb48ee366bb258b66463b1008403/hinge_2.jpg" /> <img width="3200" height="2042" width_o="3200" height_o="2042" data-src="https://freight.cargo.site/t/original/i/4f603b6325719ae7b979ac2ae441502224ae97393b61e1feb9a0911bf0c0263d/hinge_3.jpg" data-mid="181618794" border="0" src="https://freight.cargo.site/w/1000/i/4f603b6325719ae7b979ac2ae441502224ae97393b61e1feb9a0911bf0c0263d/hinge_3.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/1dd97ef0365fd4dd2b7bfbae2f95c3c473a2c5f9430eb8dd48c3d051c9812a9b/DSCF2111.jpg" data-mid="181678346" border="0" src="https://freight.cargo.site/w/1000/i/1dd97ef0365fd4dd2b7bfbae2f95c3c473a2c5f9430eb8dd48c3d051c9812a9b/DSCF2111.jpg" /> Production ProcessAs of late, it’s common to partner with client teams composed of creative leaders, strategists, designers, and writers with a strong command of the brand’s ethos &amp; identity. This partnership proved to be just that; the Hinge team approached us with a strong conceptual &amp; visual platform and a need to bring it further to life in both digital and physical spaces. Alongside Hinge, Stink helped refine the design system and adapt it further for the platform’s different touchpoints: a microsite, motion graphics, as well as a breadth of OOH placements. In collaborating with global influencer marketing agency Digital Voices, our collective teams arranged a group of six individuals influential in the LGBTQIA+ space to address various questions that resonated with their personal experiences. These answers were delivered in text via the NFAQ microsite &amp; OOH, as well as in self-shot video via Instagram &amp; TikTok. ResultsThe impetus for this platform was supported by Hinge’s finding: 80% of LGBTQIA+ users on Hinge reported struggling to find helpful dating resources.After one week post-launch, the hinge.nfaq.co microsite reached 46K+ visits and a combined 1.12M video views across influencer content on TikTok and Instagram.Other press and industry acknowledgements include: Webby Awards Nominee,&nbsp;Best Influencer Endorsements 2023 Nominee,&nbsp;Best Community Engagement 2023 Press Adweek Gay Times Studio TeamKristofer Black, Technical Director Garrett Close, Design Director Allison Eng, Sr. Producer Juan Laria, Sr. DeveloperJaycee Masucci, DesignerEsther Park, Sr. Art Director Sean Quinn, Executive Producer Zanah Thirus, Sr. ProducerSerene Wong, Creative Director Kevin Yoon, Designer https://sean-quinn.com/Intercom-Now-We-re-Talkin-Campaign Fri, 09 Jun 2023 20:20:49 +0000 Sean Quinn https://sean-quinn.com/Intercom-Now-We-re-Talkin-Campaign Now We’re Talkin’ Campaign Intercom OverviewIntercom is an industry-leading customer communications platform that automates and optimizes support at scale. If this line of business conjures one emotion, it’s frustration. Customers frustrated with support. Support frustrated with their broken, overloaded systems. We worked with Intercom to visualize these support problems and solutions through a toolkit of animations and illustrations leveraged over a series of touchpoints in a campaign titled:&nbsp;Now We’re Talkin’. <img width="1966" height="1104" width_o="1966" height_o="1104" data-src="https://freight.cargo.site/t/original/i/2b81131a55996f0a97611efade72b6099b744edca19db735b1666f6990d9e844/40722d1f157d8fea265689b5bd78aaba.jpg" data-mid="181680880" border="0" src="https://freight.cargo.site/w/1000/i/2b81131a55996f0a97611efade72b6099b744edca19db735b1666f6990d9e844/40722d1f157d8fea265689b5bd78aaba.jpg" /> <img width="1966" height="1104" width_o="1966" height_o="1104" data-src="https://freight.cargo.site/t/original/i/943c31519783bfaee25cfb1b54a45a6fd1cd9a1919c508999f4e1366ade1f850/ce0aa5cdc37f398f730a508abc6ee72e.jpg" data-mid="181680882" border="0" src="https://freight.cargo.site/w/1000/i/943c31519783bfaee25cfb1b54a45a6fd1cd9a1919c508999f4e1366ade1f850/ce0aa5cdc37f398f730a508abc6ee72e.jpg" /> <img width="1966" height="1104" width_o="1966" height_o="1104" data-src="https://freight.cargo.site/t/original/i/8ab0e04f2ea8e1cdd4c7e647cacfe6ce17411e1c0e8ac292b46e61d6f7b34430/2228447624be8e0ce51f3ffee3a39c28.jpg" data-mid="181680881" border="0" src="https://freight.cargo.site/w/1000/i/8ab0e04f2ea8e1cdd4c7e647cacfe6ce17411e1c0e8ac292b46e61d6f7b34430/2228447624be8e0ce51f3ffee3a39c28.jpg" /> Production ProcessInitial discussions between Stink and Intercom began early 2020 before much of a clear brief was determined; what we knew was, the brand was going to be in need of a larger brand campaign soon and the chemistry between teams was a strong fit. With a strong internal brand studio, the Intercom team was in need of an external partner to bring in original thinking at a large conceptual scale. Furthermore, our Strategy team was tasked with understanding the performance-based needs of the business and the importance of guiding our creative team to merge original creativity with core product features, benefits, and reasons to believe.Our platform ultimately landed in a call/response framework between Intercom and support staff looking for new solutions to their daily struggles. To actualize our graphic aspirations, we partnered with long-time friend and collaborator Freddy Arenas to create original illustrations and animations for use across digital ad, social, and static assets. Results What resulted was over a year-long partnership focusing our efforts on brand strategy support, campaign concept development, campaign guideline development, and various follow-up engagements to build off of our pre-existing foundation. TeamFreddy Arenas, Illustrator &amp; Animator Julieta Bernstein, DesignerCody Cano, Designer Albert Ignacio, Creative Director Cas Malowanczyk, Strategy Director Steven Olimpio, Design Director Sean Quinn, Executive Producer Anneliese Sloves, Producer https://sean-quinn.com/Strava-Give-Kudos-Campaign Fri, 09 Jun 2023 20:21:17 +0000 Sean Quinn https://sean-quinn.com/Strava-Give-Kudos-Campaign Give Kudos Campaign Strava OverviewIn 2018, fake news, privacy breaches, and congressional hearings were the focus for social networks. With that, Strava found the opportunity to show they differ from the rest. Partnering with Strava’s internal team, we created a global campaign highlighting the positivity and support shared among the millions of athletes using Strava to track their activities, share results, and motivate one other toward further progress. Production ProcessWith the creative thoughtstarter in play, Stink set out to create a global campaign and a set of campaign guidelines evolving from Strava’s core identity. The guidelines acted as a focal point for the concurrent workstreams of global teams working on the campaign – both internal teams at Strava and other creative partners in local markets. <img width="3199" height="1800" width_o="3199" height_o="1800" data-src="https://freight.cargo.site/t/original/i/c4aca3d33f32c7a249156c1cd633b90b748f4019818e22d8e101c99d586c98f9/8ea4a430b4230774172ad13ea7f88963.jpg" data-mid="182734142" border="0" src="https://freight.cargo.site/w/1000/i/c4aca3d33f32c7a249156c1cd633b90b748f4019818e22d8e101c99d586c98f9/8ea4a430b4230774172ad13ea7f88963.jpg" /> The enthusiasm within the Strava community meant that we had a great solution for amplification; so, with the hashtag #GiveKudos, we created a way for Strava athletes to spread their support on social. The campaign centered around providing tools for athletes to give kudos online, on social media, on the Strava app, and IRL. <img width="3388" height="1908" width_o="3388" height_o="1908" data-src="https://freight.cargo.site/t/original/i/5b635efb4087ae03f7464573c377b1c0c7e4beb26d43bf0630c98e970cb5c9d1/Screen-Shot-2023-06-21-at-12.34.13-PM.png" data-mid="182865724" border="0" src="https://freight.cargo.site/w/1000/i/5b635efb4087ae03f7464573c377b1c0c7e4beb26d43bf0630c98e970cb5c9d1/Screen-Shot-2023-06-21-at-12.34.13-PM.png" /> givekudos.strava.com (now offline) acted as a campaign hub where athletes could both view and generate shareable. The custom-built Kudos Creator allowed visitors to input text from various languages, choose from pre-made templates, and upload/scale/adjust photos before exporting a flattened shareable asset. And, when it came to sharing – we also designed and animated a library of Giphy stickers to be leveraged in Instagram stories. <img width="612" height="494" width_o="612" height_o="494" data-src="https://freight.cargo.site/t/original/i/a6ee70f75847097d7979958041afdf490e013788bd302b1f952145f06e9539d1/KOM_3.gif" data-mid="182734617" border="0" src="https://freight.cargo.site/w/612/i/a6ee70f75847097d7979958041afdf490e013788bd302b1f952145f06e9539d1/KOM_3.gif" /> <img width="608" height="678" width_o="608" height_o="678" data-src="https://freight.cargo.site/t/original/i/4e6468a96906c5ef8e63c87d25802213bf9c4693adaf27d0831c863be4c0b255/Encard_Giphy_loop.gif" data-mid="182734618" border="0" src="https://freight.cargo.site/w/608/i/4e6468a96906c5ef8e63c87d25802213bf9c4693adaf27d0831c863be4c0b255/Encard_Giphy_loop.gif" /> <img width="694" height="118" width_o="694" height_o="118" data-src="https://freight.cargo.site/t/original/i/81d37bd5a53fe94feddc2874ef5e4f21b9e32b4a02c318e3251b373e10234201/-GiveKudos.gif" data-mid="182734624" border="0" src="https://freight.cargo.site/w/694/i/81d37bd5a53fe94feddc2874ef5e4f21b9e32b4a02c318e3251b373e10234201/-GiveKudos.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e2703a9cdecd79ddb1c0871cb686246435c825b243dda46586532213bc04864d/handDap.gif" data-mid="182734622" border="0" src="https://freight.cargo.site/w/1000/i/e2703a9cdecd79ddb1c0871cb686246435c825b243dda46586532213bc04864d/handDap.gif" /> <img width="572" height="848" width_o="572" height_o="848" data-src="https://freight.cargo.site/t/original/i/bff814ae667852689195001980f9e272fa51b48381ecdaeeb32f3dfd6ebb6a1f/Medal2.gif" data-mid="182734621" border="0" src="https://freight.cargo.site/w/572/i/bff814ae667852689195001980f9e272fa51b48381ecdaeeb32f3dfd6ebb6a1f/Medal2.gif" /> <img width="960" height="960" width_o="960" height_o="960" data-src="https://freight.cargo.site/t/original/i/8b9729d8a83d07fbf1b1340b795bb72c933e7cedbf8c0f55671801c39a6048f7/LineThumb.gif" data-mid="182734620" border="0" src="https://freight.cargo.site/w/960/i/8b9729d8a83d07fbf1b1340b795bb72c933e7cedbf8c0f55671801c39a6048f7/LineThumb.gif" /> <img width="325" height="96" width_o="325" height_o="96" data-src="https://freight.cargo.site/t/original/i/2d7f844f8a94010a635203f361d3063aa6df2dfe4d3b6c70c26026b8afe30404/SpinKudos.gif" data-mid="182734619" border="0" src="https://freight.cargo.site/w/325/i/2d7f844f8a94010a635203f361d3063aa6df2dfe4d3b6c70c26026b8afe30404/SpinKudos.gif" /> <img width="284" height="292" width_o="284" height_o="292" data-src="https://freight.cargo.site/t/original/i/6e16f27f815c92b2b79f2a7296cdd01924040b9294355095ef607aee6c8c65a3/ThumbSpin.gif" data-mid="182734789" border="0" src="https://freight.cargo.site/w/284/i/6e16f27f815c92b2b79f2a7296cdd01924040b9294355095ef607aee6c8c65a3/ThumbSpin.gif" /> Results In the first month, the campaign saw over two million site visits and over 14,000 unique Instagram posts with the #GiveKudos hashtag. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2a06ce8c0ea0adb9d65c5c39798db0b2937f08bcae18c1d36dd293324ec72ca5/20180111-463A8962.jpeg" data-mid="182735098" border="0" src="https://freight.cargo.site/w/1000/i/2a06ce8c0ea0adb9d65c5c39798db0b2937f08bcae18c1d36dd293324ec72ca5/20180111-463A8962.jpeg" /> <img width="5331" height="2999" width_o="5331" height_o="2999" data-src="https://freight.cargo.site/t/original/i/0d0b77a87573bff76d06a3f4f3e4e426c77b1c3b1252e87b3f1a74a7c4109896/Pasadena.jpeg" data-mid="182735097" border="0" src="https://freight.cargo.site/w/1000/i/0d0b77a87573bff76d06a3f4f3e4e426c77b1c3b1252e87b3f1a74a7c4109896/Pasadena.jpeg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/bdf7fce4c399cdf65158e06e759255c952aebcf28c935805912b71d29a940177/IMG_0303.jpeg" data-mid="182735095" border="0" src="https://freight.cargo.site/w/1000/i/bdf7fce4c399cdf65158e06e759255c952aebcf28c935805912b71d29a940177/IMG_0303.jpeg" /> <img width="4598" height="3065" width_o="4598" height_o="3065" data-src="https://freight.cargo.site/t/original/i/fdbe3d85cc87c6d97f13dc80ff43b73b57376dfd7b20548d760ae299b1dbd700/20180111-463A9029.jpeg" data-mid="182735096" border="0" src="https://freight.cargo.site/w/1000/i/fdbe3d85cc87c6d97f13dc80ff43b73b57376dfd7b20548d760ae299b1dbd700/20180111-463A9029.jpeg" /> OOH touchpoints included billboards, street level barricades, bus stops, and bike share stations throughout Los Angeles, Chicago and San Francisco. Additional guerilla wildposting opportunities allowed us to show up at various race events, as well.“Give Kudos” marks the first time Strava had used digital and out-of-home advertising as a significant component of a marketing campaign, all in addition to print and digital ads, video ads, brand merch, and a campaign website.&nbsp; https://sean-quinn.com/TUMI-Perfecting-The-Journey-Campaign Fri, 09 Jun 2023 20:22:20 +0000 Sean Quinn https://sean-quinn.com/TUMI-Perfecting-The-Journey-Campaign Perfecting The Journey Campaign TUMI OverviewIn 2019, Stink received an opportunity to pitch on a content development opportunity for TUMI. In reviewing the brief, it was concluded that there was a larger opportunity to be had, instead, with repositioning TUMI from a mere luggage company to an experience design brand.In preparation for their first-ever global brand campaign, TUMI sought to elevate their existing platform called “Perfecting the Journey.” While a series of brand films acted as cornerstones of the campaign, a richer product story was told by bolstering the film with an integrated campaign. This prompted a reevaluation of the entire strategy behind the types of content TUMI produced and how they all worked together. Production ProcessStrategy had led to the insight that TUMI's well-considered products helped reduce the inevitable friction of the travel experience, in turn contributing to a lifetime of freer journeys. Through a journey with Zoë Kravitz and Lenny Kravitz to their family's home on the island of Eleuthera, we created a film – directed by Eliot Rausch – that explored how generational exchanges define a life well-lived. <img width="2133" height="2647" width_o="2133" height_o="2647" data-src="https://freight.cargo.site/t/original/i/5d313f8f51cb96c98847a63e838eb11586c6795809de396537f6612c7094ebda/TUMI-Print-Templates-12.jpeg" data-mid="182740915" border="0" data-scale="31" src="https://freight.cargo.site/w/1000/i/5d313f8f51cb96c98847a63e838eb11586c6795809de396537f6612c7094ebda/TUMI-Print-Templates-12.jpeg" /> <img width="2500" height="795" width_o="2500" height_o="795" data-src="https://freight.cargo.site/t/original/i/93f68e8b79e59f191f9f512df9be7923a39c4a6b7598f564552416ccae9d5932/Campaign_Tag.jpg" data-mid="182740801" border="0" src="https://freight.cargo.site/w/1000/i/93f68e8b79e59f191f9f512df9be7923a39c4a6b7598f564552416ccae9d5932/Campaign_Tag.jpg" /> <img width="2133" height="2647" width_o="2133" height_o="2647" data-src="https://freight.cargo.site/t/original/i/bed9a7842ab994698dd4fa2a4e56328b3c3ec29de3c6015e6e5f3b676aa9c36b/TUMI-Print-Templates-14.jpeg" data-mid="182740916" border="0" src="https://freight.cargo.site/w/1000/i/bed9a7842ab994698dd4fa2a4e56328b3c3ec29de3c6015e6e5f3b676aa9c36b/TUMI-Print-Templates-14.jpeg" /> The visual language for the seasonal campaign – dubbed “Horizons” – presents imagery captured in conjunction with the films in alignment with seasonal backplates. It was employed in over 250 unique assets appearing across TUMI.com, digital ads, print, OOH, in-store, and both TUMI and talent organic social channels. ResultsThe four-month campaign resulted in a 26% awareness lift, with our film garnering 181.2M impressions (+24% over plan), 64.8M video views &gt; :03 (+125% over plan), 34.8M video completions, and 313.7K total clicks to site (+233% over plan).With the global success of the Kravitz’s film, we partnered with TUMI’s local teams in APAC and EMEA to produce additional films featuring the likes of Daniel Henney, Dr. Hassan Ghoneim, and Chris Pratt. In all, the Stink x TUMI partnership resulted in an all-encompassing strategy report, two seasonal campaigns, and three product campaigns.&nbsp; https://sean-quinn.com/WeTransfer-You-Make-We-Transfer-Campaign Fri, 09 Jun 2023 20:21:47 +0000 Sean Quinn https://sean-quinn.com/WeTransfer-You-Make-We-Transfer-Campaign You Make, We Transfer Campaign WeTransfer OverviewWhat started as a project-based relationship had evolved into one of Stink’s longest-running client partnerships in the Americas.The “You make. We transfer.” campaign was all about supporting creatives and artists throughout the ebbs and flows of their creative process. On digital and social platforms, we highlighted the work of artists by peeking into their process and contrasting WeTransfer’s simplicity with the complex, nonlinear journey of creativity. <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/0cae1f96789f0fe670d104b916f6642e88d516547609e03e313ae59a59d69f75/P00155_wetransfer_02_019.jpg" data-mid="182739820" border="0" src="https://freight.cargo.site/w/1000/i/0cae1f96789f0fe670d104b916f6642e88d516547609e03e313ae59a59d69f75/P00155_wetransfer_02_019.jpg" /> <img width="3920" height="2203" width_o="3920" height_o="2203" data-src="https://freight.cargo.site/t/original/i/e709095417160da7f6695fefc9ee2ab048f72260992791a46094e01490d7debc/182ecb1741d5ea31bf427e368ecb1c27.jpg" data-mid="182739753" border="0" src="https://freight.cargo.site/w/1000/i/e709095417160da7f6695fefc9ee2ab048f72260992791a46094e01490d7debc/182ecb1741d5ea31bf427e368ecb1c27.jpg" /> <img width="3920" height="2205" width_o="3920" height_o="2205" data-src="https://freight.cargo.site/t/original/i/3dd1cfb7e7ceb251a7a9fea1950281d851eeafc6361dde1018f1dc1f8d3c0b47/f011860f128cb724549250a7788d0b9c.jpg" data-mid="182739514" border="0" src="https://freight.cargo.site/w/1000/i/3dd1cfb7e7ceb251a7a9fea1950281d851eeafc6361dde1018f1dc1f8d3c0b47/f011860f128cb724549250a7788d0b9c.jpg" /> <img width="3918" height="2204" width_o="3918" height_o="2204" data-src="https://freight.cargo.site/t/original/i/e356a55806de5e79180a5f711c7c40a88f66e27d24506fbb102b26e0c43032dd/3126aeed3de1ce5091f6972c0e420862.jpg" data-mid="182739515" border="0" src="https://freight.cargo.site/w/1000/i/e356a55806de5e79180a5f711c7c40a88f66e27d24506fbb102b26e0c43032dd/3126aeed3de1ce5091f6972c0e420862.jpg" /> Production ProcessIn 2017, we repositioned WeTransfer’s brief to us and proposed what became their first brand-led campaign focused around the line, “You make. We transfer.” &nbsp; Given that the campaign hinged largely on artist participation and collaboration, we worked closely with the WeTransfer team as they navigated artist relationships and the usage of artists’ work across all campaign assets. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/662b2bd69ceee903a7dcb9e5f986f71dad1f84867ab6a91937a7ba7c4d3de405/a1445506e539f34af67414e26765ac8f3e3b5c6c-1920x1080.gif" data-mid="182738257" border="0" src="https://freight.cargo.site/w/1000/i/662b2bd69ceee903a7dcb9e5f986f71dad1f84867ab6a91937a7ba7c4d3de405/a1445506e539f34af67414e26765ac8f3e3b5c6c-1920x1080.gif" /> The campaign touchpoints included organic &amp; paid social, YouTube pre-roll, OOH billboards and wall paints, live-read podcasts, print magazine ads, and custom wallpapers for wetransfer.com.The brand campaign rooted itself in strategy – stakeholder interviews, consumer research, and a brand architecture process – from which the creative team executed integrated work and led product, brand, and campaign evolutions over nearly three years. Results We measured increased positive perception across several brand values, with over 1,600 people surveyed. Our campaign reflected a marked improvement across key brand perception drivers in trustworthiness, inspiration, innovation, simplicity/ease of use and relevance. Exposure to our campaign reflected a marked improvement in each, ranging from +26% (trustworthiness) to +52.6% (simplicity/ease of use).