You Make, We Transfer Campaign
WeTransfer
Overview
What started as a project-based relationship had evolved into one of Stink’s longest-running client partnerships in the Americas.The “You make. We transfer.” campaign was all about supporting creatives and artists throughout the ebbs and flows of their creative process. On digital and social platforms, we highlighted the work of artists by peeking into their process and contrasting WeTransfer’s simplicity with the complex, nonlinear journey of creativity.
Production Process
In 2017, we repositioned WeTransfer’s brief to us and proposed what became their first brand-led campaign focused around the line, “You make. We transfer.” Given that the campaign hinged largely on artist participation and collaboration, we worked closely with the WeTransfer team as they navigated artist relationships and the usage of artists’ work across all campaign assets.
The campaign touchpoints included organic & paid social, YouTube pre-roll, OOH billboards and wall paints, live-read podcasts, print magazine ads, and custom wallpapers for wetransfer.com.
The brand campaign rooted itself in strategy – stakeholder interviews, consumer research, and a brand architecture process – from which the creative team executed integrated work and led product, brand, and campaign evolutions over nearly three years.