Artists’ Soapbox Derby
SFMOMA
Overview
Bringing the derby back was spurred on the back of years of social distancing, where public programming and getting people together was tough to justify. Because of that, SFMOMA knew that the bay area was in need of a fun way to celebrate art outdoors."Duct Tape and Dreams: Reviving the Soapbox Derby at McLaren Park" captures the essence of SFMOMA’s first artist Soapbox Derby in more than forty years. In partnership with SFMOMA, we captured the story behind the soapbox derby’s newest chapter and created a suite of materials to promote the event.
Production Process
Our promotional campaign began by crafting a visual world, and a series of bite-sized “teasers” that unite SFMOMA’s modern look and feel with archival footage of the original 1975 derby.As race day neared, we launched a 60-second trailer capturing the ethos of the event. By featuring material from participating artists, our film is able to “pass the baton” from 1975 to 2022 as it transitions from archival footage to present-day artists. In keeping with the spirit of the event, our script was brought to life through collaboration with Bay Area arts and culture journalist Pendarvis Harshaw.
Shot over two days in San Francisco, Stink’s very own Ian Watt and RJ Kosineski sat down with artists and racers from then and now to discuss the evolution of the Bay Area art scene, the decades-old heritage of the 1970s races, and the wildly joyous spectacle of the 2022 event in all its glory.
Results
Vimeo – Staff PickBrand Storytelling – Official Selection (2023)
Studio Team
Jess Hong, Director of ContentRJ Kosineski, Director
Sean Quinn, Head of Production
Ian Watt, Director/Editor/Camera Operator
Becky Wells, Producer
Kevin Yoon, Designer