Now We’re Talkin’ Campaign

Overview

Intercom is an industry-leading customer communications platform that automates and optimizes support at scale. If this line of business conjures one emotion, it’s frustration. Customers frustrated with support. Support frustrated with their broken, overloaded systems. We worked with Intercom to visualize these support problems and solutions through a toolkit of animations and illustrations leveraged over a series of touchpoints in a campaign titled: Now We’re Talkin’.

Production Process

Initial discussions between Stink and Intercom began early 2020 before much of a clear brief was determined; what we knew was, the brand was going to be in need of a larger brand campaign soon and the chemistry between teams was a strong fit.

With a strong internal brand studio, the Intercom team was in need of an external partner to bring in original thinking at a large conceptual scale. Furthermore, our Strategy team was tasked with understanding the performance-based needs of the business and the importance of guiding our creative team to merge original creativity with core product features, benefits, and reasons to believe.

Our platform ultimately landed in a call/response framework between Intercom and support staff looking for new solutions to their daily struggles. To actualize our graphic aspirations, we partnered with long-time friend and collaborator Freddy Arenas to create original illustrations and animations for use across digital ad, social, and static assets.

Results

What resulted was over a year-long partnership focusing our efforts on brand strategy support, campaign concept development, campaign guideline development, and various follow-up engagements to build off of our pre-existing foundation.